GUIDE TO PROMENADEN FASHION DISTRICT
WHERE TO SHOP:
Either if you want to shop Nordic brands or more international ones – we have it all!
EGER Shopping Galley is a unique shopping gallery located right on Karl Johan. Discover the different concepts housing more than 400 different brands such as Fendi, ba&sh, Zadig et Voltaire, Lanvin, Ganni, Stine Goya, Kenzo, Rotate and many more.
A little bit further down the street on Nedre Slottsgate you can find Steen & Strøm Norway's only department store consisting of six floors of exclusive shopping. Not only can you find the biggest beauty and cosmetic store in Norway, but Steen & Strøm also offers classic designers such as Polo Ralph Lauren, Armani, Wolford and Max Mara, but also newer brands such as Maje, Sandro and many more.
Nedre Slottsgate is Norway's leading luxury street, but did you know that Akersgata was the street where the first luxury store in Oslo opened? Jacob Cohën and Vincci remain. In the latter you will find brands like The Row, Celine, Manolo Blahnik and Dior. The design concept store Vitra is also located in Akersgata, where you can indulge in classic and contemporary furniture by the likes of Eames. Jacob Cohën is well known for its fantastic denim quality and its trademark ponyskin back-labels.
Looking for something special for a loved one? At Egertorget you can get the most exclusive selection of brands and styles of jewelry at David Andersen, one of Norway’s oldest jewelry houses.
If you are more of a watch kind of person, you should check out Urmarker Bjerke, on Nedre Slottsgate, for the most stunning watches from classic brands like Rolex and Cartier, among many others.
Conveniently located on Nedre Slottsgate, you can shop the latest fashion from Louis Vuitton, Gucci, Jimmy Choo, Moncler, Saint Laurent, Balenciaga, Burberry, Bottega Veneta, and Hermès. All of which have their only store in the country located on Nedre Slottsgate. This creates a feeling of traveling while still remaining in your home country.
On Prinsens gate you find contemporary labels such as Isabel Marant, Aesop, Maanesten, and also a cluster of up-and-coming Norwegian brands such as Holzweiler, Swims and Camilla Pihl with all the pieces you need for a contemporary yet timeless wardrobe. Rounding the corner onto Øvre Slottsgate you can discover some unique Scandinavian such as Acne Studios, and the newly opened concept store Tom Wood.
Looking for niche beauty brands? Do not miss out on Heaven Scent located on Øvre Slottsgate, between Karl Johans gate and Grensen.
WHERE TO EAT:
Promenaden is full of trendy places to eat. You can get everything from all-vegan food to a meaty burrito.
Did you know Norwegians consume the most coffee in the world? Drop by Kaffebrenneriet on Akersgata to get your daily coffee. Feeling like some Norwegian pastries, visit Samson bakery on Egertorget, or why not try Soulcake at EGER for the most delicious cupcakes.
For lunch, check out the Food Hall located at Steen & Strøm Department Store. Here you will find cuisine from every corner of the world. From the best pizza in Oslo at Mamma Pizza to perfectly balanced Thai food at EatThai, or a healthy and nutritious soup from WhatSoup. If you are in the mood for sushi, try out the sushi at Jonathan Sushi, it's arguably the best in Oslo. Whatever you are in the mood for, ranging from fried chicken in a croissant to colorful salads at Lett - the food court covers all of your preferences.
For dinner, experience a little piece of Italy in Oslo, at the beautiful outdoor seating at Olivia EGER, or how about France at Brasserie France? The latter has a rich menu full of French delicacies and excellent staff that will guide you through the food journey. Try the onion soup on a rainy day or the dessert trolley for a sweet treat after dinner.
Craving something sweet? Don't miss out on the incredible ice cream at Pascal on Prinsensgate, or the fantastic cupcakes at Soulcake located inside EGER. We are sure you'll find something sweet to enjoy.
WHERE TO STAY:
Are you looking for high standards and long traditions – go for Hotel Continental. The hotel is adorned with art inside and also contains much of Edward Munch´s graphic works. The famous restaurant Theatercafeen is also situated at Hotel Continental, a place historically known for being a social hotspot for one of the most popular artists and actors in Norway.
Do you want to sleep where the Nobel Peace Prize winner does? Then the Grand Hotel is the place for you. Located in Karl Johans gate, it is one of the oldest hotels in Oslo. In the older days, it was known for being a hangout spot for creative artists and intellectuals like Henrik Ibsen. Now you can eat lunch in beautiful surroundings at Palmen or Grand Café. They also have a relaxing spa and a rooftop bar.
Norwegians certainly love to maintain a healthy lifestyle. On most days, going out in nature is the number one way to detox and keep their health in check. Luckily for us Promenaden hosts some of our favorite outdoor brands such as Arc'Teryx, Fjällräven, Haglöfs and Lululemon. Oh, and at Lululemon you can sign up for free yoga classes with some of the best instructors in Norway, ensuring you a mode of escape after a long day at work.
Now that we have provided you with the hottest tips in Oslo, you have your chance to explore all of the fun stuff Oslo has to offer.
Download the map of Promenaden Fashion District in the flag icon at top of the page.