Hermès Fall 2021 show

March 11, 2021
For Hermès' Creative Director Nadège Vanhee-Cybulski it was important to stage the brand's Fall / Winter 2021 fashion show live. Staging a fashion show live across three continents did not seem to make her nervous.

Opening with a dance performance choreographed by Madeline Hollander in New York, it cut to the fashion show in Paris with models and Vanhee-Cybulski—who gave a wave in an Hermès-orange face mask—and finally hopscotched to Shanghai for the second dance piece, directed by Gu Jiani in front of a live audience.


Redesigning the basics with a hint of the unexpected: poetic draping that moves with every step, the suppleness of a bag, a textured print. Sensual and sensory fashion that exists with the wearer.