Steen & Strøm is opening Norway's new beauty universe

April 20, 2021
Steen & Strøm plays a central role in Oslo and has since 1797 given its visitors the country's foremost shopping experiences. Promenaden Management is now investing in the future with a two-year plan where the department store will appear in a new guise.

As part of the first phase, a brand-new beauty hall of 900 sqm will be opened. To launch the new beauty universe Fredrik & Louisa has come in as a new beauty partner, and Dior Beauty will open their first boutique in the Nordics.

"We are looking forward to offering a beauty concept that will be at the very top of international standards, and are pleased that strong players such as Dior Beauty, which is now finally opening the doors to its own store in Norway, and Fredrik & Louisa, Norway's leading beauty retailer, will be providing customers with the compelling product range and new beauty concepts Norway is yet to experience," said David Wilkinson, Executive Director, Steen & Strøm.

Photos: Knut Neerland / Magent Fotografer