The Spring / Summer collection of Balenciaga clearly shows progress and innovative thinking from Demna Gvasalia, the brand has gone through a rebranding process where both aesthetics and their logo has gotten a boost. After several seasons with numerous must-have's, Balenciaga and Gvasalia has managed to define what works for Balenciaga and their right audience.

The SS18 serves as a contemporary interpretation of the brand's past mixed with our present society. The much loved 'Knife' boots are upgraded with realistic photo printed banknotes, and sunsets, Punk elements such as spikes and checks appear in the form of stilettos and everyday pants, newspaper cut-outs and industrial elements such as tarp appear in the form of jackets, blouses and accessories. Demna Gvasalia's SS18 presentation is definitely a response to the contemporary society of money and rebels mixed with the industrial and editorial.