This new set of paintings relates to Koons’ connection to each of the artists.
“They are part of my DNA, when somebody walks down the street with this bag, or sits in a cafe with this bag, it’s communicating a love of humanism.” 

As with the first chapter of the Masters collection, Koons has also reconstructed
the famous Louis Vuitton Monogram to bear his initials. This represents a radical departure for the House, which has never previously allowed its iconic pattern
to be reshaped. Just as the ‘Gazing Ball’ paintings placed Koons within the lineage
of art history, so this collaboration situates the artist within the heritage of Louis Vuitton itself, demonstrating the power of the artistic gesture to connect the present day with a shared cultural history.

Elements from this new Monogram have been crafted by Louis Vuitton in metal and placed on the exterior of the bag, as has Koons’ own signature. Each bag also carries a tag in the shape of the in atable rabbit which has proved to be an enduring motif in Koons’ work through-out his 40-year career, while a biography and portrait of the Master whose work has been referenced is featured on the inside of the bag.

In recent years, Louis Vuitton has affirmed its engagement with the world of art through a series of high-profile collaborations with the most influential artists of our times. Stephen Sprouse, Takashi Murakami, Richard Prince, Yayoi Kusama and Cindy Sherman to name a few. 

What piece of art do you wish to carry?