LVMH’s oldest luxury fashion house, Loewe, will open its doors to the public in October, bolstering the department store’s world renowned fashion line-up.

Boasting impressive attention to detail with its signature Spanish tiled theme, the space will span an impressive 141 sqm of prime retail position, with a total store area of 154 sqm.  The Loewe offering will include women’s and men’s accessories, women’s ready to wear, jewellery, small leather goods (incl. belts, keyrings, straps), soft accessories, women’s shoes and eyewear.

Diving in further, shoppers will soon be able to experience Loewe’s beautiful interior design and eye for detail including ceramic tiles handcrafted in Spain (honey, light blue, white and green colours), concrete and Oak wood finishings and striking John Allen carpets, based on “White horse with River Sussex” and “The river reaches the sea”. Iconic modern furnishings will include Steltman chairs, martini tables, an Akari E Noguchi Lamp and marble podiums in green, blue and calacatta. Art pieces in the space will be sure to turn heads, including Bill Lynch’s: Study of violets, Brendan Hogg’s: Mandiba, and his 1916 Rising and a Hafu Matsumoto basket crafted in Loewe leather.

Annette Lund, Chief Executive of Promenaden Management, commented: “The addition of another major luxury brand to Promenaden’s portfolio is further evidence of how Oslo is outstripping the rest of Scandinavia with its luxury fashion offering. It has become the premier destination in the region, amongst those in the know, and is gaining international notoriety. Oslo is emerging as a major player in the world of luxury retail.”

The store will have dual entrances, an inside entrance within the department store and its own entrance from Nedre Slottsgate, with two windows looking out over Oslo’s premium luxury retail street. A unique transparent façade made of ceramic tiles will allow visibility from the department store entrance towards the retail space.

Steen & Strøm at the forefront of Norway’s Fashion scene

Steen & Strøm is the world’s oldest luxury department store having opened in 1797. Mixing its classic heritage with a consistently forward-thinking approach, it is the go-to destination for contemporary and luxury goods in Oslo and the Jewel in the crown of Promenaden Fashion District, the city’s prime retail destination with more than seventeen million annual visitors. The store offers over 600 brands across 12,600 sq. m. (135,625 sq. ft.) and recently expanded the footprint with a EUR 13.6M investment.

David Wilkinson, Steen & Strøm’s Executive Director comments: “We are privileged to add such an illustrious and historic brand to Steen & Strøm’s comprehensive luxury offering. Loewe marks a continuation of Steen & Strøm’s strategy to continually elevate its range, adding only the world’s most desirable and innovative names for its clientele. This latest move maintains the store’s position as the hot spot for luxury retail both in Norway and around the world.”

 The store is set to open fall 2023.