New store opening: Casall

April 17, 2024
We are thrilled to announce the opening of Casall's first dedicated brand store in Oslo, located at Øvre Slottsgate 18-20 in the heart of the Promenaden Fashion District.

Casall are pioneers in merging fashion and function, creating activewear and workout equipment that make you feel good and look even better. Now, they've opened their first brand store in Oslo, where they have in-store expertise in sportswear and training. The unique boutique concept was developed in collaboration with the award-winning design agency Specific Generic.

"We wanted to create something truly unique for our Norwegian customers. With our new brand store, we designed a welcoming and distinctly feminine space that interprets the feeling of an exclusive and inspiring wellness studio where the Casall brand and its customers can shine," says Carl-Fredrik Surtevall, CEO of Casall.

The 100-square-meter store celebrates feminine forms, strength, and passion, mixing rough surfaces with quality materials and thoughtful details to create a store concept unique to Casall, incorporating classic elements from gym studios, such as mirrored walls and ballet barres. Behind the curtain in the store's background are fitting rooms equipped with mirrors, wall bars, and gymnastic rings.

Experience the store in person at Øvre Slottsgate 18-20!