August 04, 2022
Dior opens the doors to the brand's first boutique in Scandinavia in Promenaden Fashion District.

Dior's new boutique will present the brand's women’s and men’s collections on two floors. Combining virtuoso craftsmanship and textile innovation, the pieces dreamed up by Maria Grazia Chiuri for autumn-winter 2022-2023 revisit the iconic Bar jacket in a futuristic version, along with 62-22 pumps, inspired by the historic model designed for Dior by Roger Vivier. 

The emblematic symbols cherished by the founding couturier – the star, the rose, the cannage, the leopard and the lily of the valley motifs – are featured with a modern edge on the bold creations envisioned by Kim Jones for Winter 2022, linking past and present. Enhanced by the elegant effects of expertly selected materials and perspectives, this space, with its soft tones and contemporary architecture, will present the House’s essential accessories and bags as a bouquet final.