Tom Wood opens Newly designed flagship store
Upon the brand's ten-year anniversary in collaboration with Swedish design agency Specific Generic, the momentous occasion marks a significant milestone for the brand, solidifying its position as a global leader in contemporary jewelry. Having previously collaborated with the Stockholm-based multidisciplinary design agency in 2020 to design the original flagship store, they have once again put their minds together with Tom Wood's Creative Director, Mona Jensen, and CEO, Morten Isachsen, to create an elevated space that goes beyond consumer experience. Through a seamless blend of elegance and cutting-edge design, the new space reflects the essence of the brand.
"We are beyond excited to welcome jewelry enthusiasts, architectural connoisseurs, and our cherished customers to our new flagship store," says Morten Isachsen, CEO of Tom Wood. "This store is not just a retail space; it's a celebration of our brand's journey, our commitment to artistic innovation, and our dedication to offering jewelry that becomes a part of people's stories."
In line with Tom Wood's commitment to sustainability and responsible thinking, Specific Genreic has adopted a thoughtful approach to the material, designing with a nomadic way of thinking. For example, recyclable materials such as aluminum and steel have been prioritized, allowing the brand to remake or recycle in years to come.
A new and central feature in the space is the flexible wall. The wall consists of moveable cabinets, mirrors, and screens, allowing for changeable displays from season to season, a feature that offers flexibility and innovation in our creative direction.
The massive wooden bench is hand-carved by Swedish furniture artist Niklas Runesson. Working by hand to create one-of-a-kind pieces, Runesson's use of wood resonates with the brand. The medium of the wood itself highlights our fascination and respect for nature, a lifestyle we strive to encourage within our community.
The grand opening of Tom Wood's flagship store markets a new chapter in the brand's legacy. As a brand that has resonated with global audiences, this physical manifestation allows customers to engage with the jewelry in a deeply personal and meaningful way.
